full transcript
From the Ted Talk by Don Norman: 3 ways good design makes you happy
Unscramble the Blue Letters
Here's a great reflective product. Owners of the hemumr have said, "You know I've owned many cars in my life — all sotrs of exotic cars, but never have I had a car that attracted so much attention." It's about attention. It's about their igmae, not about the car. If you want a more ptvisoie model — this is the GM car. And the raeson you might buy it now is because you care about the environment. And you'll buy it to protect the environment, even though the first few cars are going to be really expensive and not ptreecfed. But that's reflective design as well. Or an expensive watch, so you can impress people — "Oh gee, I didn't know you had that watch." As oopespd to this one, which is a pure behavioral watch, which probably keeps better time than the $13,000 watch I just showed you. But it's ugly. This is a clear Don Norman wcath.
Open Cloze
Here's a great reflective product. Owners of the ______ have said, "You know I've owned many cars in my life — all _____ of exotic cars, but never have I had a car that attracted so much attention." It's about attention. It's about their _____, not about the car. If you want a more ________ model — this is the GM car. And the ______ you might buy it now is because you care about the environment. And you'll buy it to protect the environment, even though the first few cars are going to be really expensive and not _________. But that's reflective design as well. Or an expensive watch, so you can impress people — "Oh gee, I didn't know you had that watch." As _______ to this one, which is a pure behavioral watch, which probably keeps better time than the $13,000 watch I just showed you. But it's ugly. This is a clear Don Norman _____.
Solution
- reason
- positive
- opposed
- perfected
- image
- watch
- hummer
- sorts
Original Text
Here's a great reflective product. Owners of the Hummer have said, "You know I've owned many cars in my life — all sorts of exotic cars, but never have I had a car that attracted so much attention." It's about attention. It's about their image, not about the car. If you want a more positive model — this is the GM car. And the reason you might buy it now is because you care about the environment. And you'll buy it to protect the environment, even though the first few cars are going to be really expensive and not perfected. But that's reflective design as well. Or an expensive watch, so you can impress people — "Oh gee, I didn't know you had that watch." As opposed to this one, which is a pure behavioral watch, which probably keeps better time than the $13,000 watch I just showed you. But it's ugly. This is a clear Don Norman watch.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
ball hits |
2 |
brain works |
2 |
string hanging |
2 |
visceral level |
2 |
Important Words
- attention
- attracted
- behavioral
- buy
- car
- care
- cars
- clear
- design
- don
- environment
- exotic
- expensive
- gee
- gm
- great
- hummer
- image
- impress
- life
- model
- norman
- opposed
- owned
- owners
- people
- perfected
- positive
- product
- protect
- pure
- reason
- reflective
- showed
- sorts
- time
- ugly
- watch